“Ideas are a dime a dozen. People who implement them are priceless.”
We live in the age of great ideas and innovative minds who are not only big dreamers, but enthused doers, too! The world has become so small and so well connected, that absolutely anything is possible to achieve. But only if one knows how.
You see, your idea, just like a dream, is your guiding star. Without it you might get trapped in the darkness, having no clue of where you’re actually going. But in order to embark on the journey and to find the right way of arriving to your destination without getting lost, starved by the lack of funds, or eaten alive by your competition you need a solid strategy. Strategy, just like in a battlefield, decides who wins or loses the fight. I’m about to help you with that strategy without corrupting your innovation.
Let’s say you have a Mobile App idea (watch out Facebook!), need a beautiful yet a functional Website or you want to improve your Brand recognition. Here you might even stop me and say, “But Maria, how hard can that be? With all the information and tools available today, I know exactly what to do!”
Here’s the tough reality, though. You most likely don’t, unless you’ve been doing just that for many years, and through brutal experience, failures and mistakes learned ins and outs of the craft.
What makes a Good Idea:
Let’s get something straight right away. There is no such thing as a Bad Idea. Again, there is no such thing as a bad idea. I remember when Pinterest’s beta just came out. “What a stupid idea,” I thought. Years later, In June 2015, Pinterest was valued at $11 billion and loved by everyone, but me. Here’s a much more notorious example. Steve Jobs was aggressively against music subscription, despite many enthusiasts who tried to convince him of the gold mine Apple iTunes was sitting on and not taking any advantage of.
In 2003 Jobs addressed the notion of music subscriptions during an interview with Rolling Stone:
“The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model, and it might not be successful”
We all know what happened later, and by “what” I mean Spotify, and how late Apple got to the party.
All ideas are good. The thing is, because you came up with something, there is a great chance that there is an audience for it. Still have doubts? Look at the Kardashians.
What makes a Good Entrepreneur:
Now this part is much trickier. I bet you’re constantly bombarded by inspirational quotes from geniuses of our and past times on social media. Remember this: Motivational speaker is a career. Those well-used and abused inspirations give you no tools, other than make you feel generally pumped and generically excited.
We’ve had the pleasure of working with over a hundred of brilliant minds. Meeting people from all walks of life and industries gave us the data of what sort of qualities and virtues tremendously help an Entrepreneur to become a successful leader, and what qualities made her or his journey a constant struggle and in many cases avoidable failure.
I’ll share the highlights of our discovery in my next post that will help you to plan the strategy to win not only the fight but also the war on failure. So stay tuned and get ready to discover priceless secrets.