It is a truth universally acknowledged that a corporation in possession of a good fortune must be in want of a logo. Logo is something seemingly simple, undemanding, almost an accessory, yet the importance of one should never be undermined. There is hidden art and science behind a memorable logo. A certain something that makes a consumer visualize your brand within a split of a second and develop subconscious attachment to your product. The trick is to help your audience understand your message by a visual association without any clutter or distractions of the visual miscommunication. In order to speak to your audience’s psyche, knowing how to create a logo is not enough. You need to speak the language that connects art to feelings. Here are the Best Logos of All Time that created a very special place in millions consumers’ hearts.
Nike’s “Swoosh” logo was designed* by graphic design student Carolyn Davidson in 1971.
Davidson had been approached because she had done casual work with Nike’s founders Phillip Knight and Bill Bowerman. They needed a logo for a new line of running shoes to be named after the Greek goddess of victory.
Although reminiscent* of a check mark, the “Swoosh” logo is intended to evoke the winged Nike’s flight.
A good logo, according to Paul Rand, provides the “pleasure of recognition and the promise of meaning.” He was the mind and hand behind the original UPS logo.
Playboy managed to balance class, vice, and history in their logo, and unlike many famous logos, this one hasn’t changed since it was released. Hugh Heffner nearly succeeded in making porn acceptable and tasteful…not an easy thing to do in the 60s.
“The logo on the back of your iPhone or Mac is a tribute to Alan Turing, the man who laid the foundations for the modern-day computer, pioneered research into artificial intelligence and unlocked German wartime codes.
His death, a decade after the end of the war, provides the link with Apple. Unrecognized for his work, facing jail for gross indecency and humiliated by estrogen injections intended to ‘cure’ his homosexuality, he bit into an apple he had laced with cyanide. He died in obscurity on June 7, 1954, 10 years and a day after the Normandy landings, which made copious use of intelligence gleaned by his methods.
And so, the story goes, when two Stanford entrepreneurs were looking for a logo for their brand new computer company, they remembered Turing and his contribution to their field. They chose an apple — not a complete apple, but one with a bite taken out of it.”
Alas, the real story is a lot more prosaic. Rob Janoff, the man who drew the logo, says that he received no specific brief from Steve Jobs, and although he’s hazy about how he settled on the simple outline of an apple, the reason for the bite is crystal clear: it’s there for scale, he says, so that a small Apple logo still looks like an apple and not a cherry.
Everybody in the world can recognize this symbol. Before its world-wide association with the flag of Nazi Germany, Swastika was recognized as an ancient religious symbol that generally takes the form of an equilateral cross, with its four legs bent at 90 degrees. It is considered to be a sacred and auspicious symbol in Hinduism, Buddhism and Jainism and dates back to before 2nd century B.C. The name swastika comes from the Sanskrit word svastikameaning “lucky or auspicious object”, but even 70 years after Nazi’s defeat, we still have very strong and unpleasant association with the symbol.
According to Dr. Florian Triebel, Executive Board Member of BMW AG, “There are two traditions concerning the significance of the BMW logo and trademark, offering two different interpretations of its sky blue and white fields. One interpretation points to a rotating propeller. The other relates the BMW logo to Bavaria as the place where the products are manufactured”.
Black Cat is a production company (TV Design) located in Turkey. It’s a black cat, so you won’t see it, but if you look closely, you’ll see its eyes. Pretty neat, don’t you think?